Article

Consumer expectations for vegetables with typical and atypical colors: The case of carrots

2019-03-01

Abstract excerpt

The variety of fruits and vegetables in today’s supermarkets is enormous. We investigated how color may lead consumers to anticipate differences in product properties. Forty volunteers rated the expected properties for carrots with different colors presented in pictures, together with their familiarity, purchase intention, and intended preparation method on 7-point scales. We found most positive expectations for t...

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Literature Corpus work: 1172fa80-89b8-5447-b7d9-0fe283a50370
DOI: 10.1016/j.foodqual.2018.10.002

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