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Article

Effect of AI Gender on Trust and Grounding

2024-02-07

Abstract excerpt

Artificial intelligence (AI) agents are widely used in the retail and distribution industry, often in-corporating human-like elements such as possessing names and genders. This paper examines the influence of AI agent gender and brand concepts on trust and grounding within virtual brand spaces; exploring the correlation between user identification with AI agents and subsequent brand recommendations. The study reve...

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Literature Corpus work
9eb9c059-2168-5f2f-9396-08212a9be296
DOI
10.20944/preprints202402.0400.v1
Open publication

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Effect of AI Gender on Trust and GroundingDOI 10.20944/preprints202402.0400.v1
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