Back to search

Article

When Virtual Influencers Succeed: An Explanation of Consumer Control and Sensory Experience

2025-06-25

Abstract excerpt

Compared to human influencer marketing, virtual influencer marketing has garnered widespread attention due to certain advantages. However, being intrinsically generated and driven by computer programs, they are not without limitations. This implies the existence of boundary conditions in the application of virtual influencer marketing. While there have been numerous reports of both successes and failures in the pr...

Topics

Open a Topic to create a Post that cites this publication.

Identifiers and source

Literature Corpus work
7408679b-b222-598e-8f18-5236bfae379d
DOI
10.20944/preprints202506.2081.v1
Open publication

Related research

Semantic proximity does not establish scientific evidence.

Click a neighbor to travelStep 1 · 12 closest
Interactive article relationship graphSelect a related publication card to move it into the centre and load its closest explainable connections. Solid lines are source-backed structured connections. Dashed lines are semantic discovery signals and are not scientific evidence.
When Virtual Influencers Succeed: An Explanation of Consumer Control and Sensory ExperienceDOI 10.20944/preprints202506.2081.v1
Intelligent Digitalization and Immersive Experience in Cross-Border E-Commerce Environment (II): The Mediating Effect in Static & Interactive Brand Involvement of Consumers for Brand Attachment GenerationSemantic proximity
Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention?Semantic proximity
Effect of AI Gender on Trust and GroundingSemantic proximity
Exploring the Influence of Human Brands on the Formation of Generation Z’s Digital Identity: A Netnographic StudySemantic proximity
Are Professionals also influenced by AI to Make Impulse Buying? A Dual-System Cognitive Process of Sports-Specialised CustomersSemantic proximity
From Anthropomorphism to Purchase Intention in AI Shopping Assistant Contexts: A Three-Wave Longitudinal Moderated Mediation Study of Perceived Intelligence and General Self-Efficacy Among College StudentsSemantic proximity
The Impact of Personalisation Algorithms on Consumer Engagement and Purchase Behaviour in AI-Enhanced Virtual Shopping AssistantsSemantic proximity
How cultural and creative tourism product design affects the psychological generation of cultural confidence：evidence from the Three Gorges Museum in ChinaSemantic proximity
Hedonic asymmetry in emotional responses to consumer productsSemantic proximity
The AI-Authorship Effect: Understanding Authenticity, Moral Disgust, and Consumer Responses to AI-Generated Marketing CommunicationsSemantic proximity
Market-Mediated Identity: A Theoretical Synthesis of Autonomy, Dissonance, and Contingent SelfhoodSemantic proximity
Reimagining Financial Marketing in the Era of Artificial General Intelligence: Architectural, Strategic, and Regulatory PerspectivesSemantic proximity
Select a neighboring publication to make it the new centre.