Article

The Impact of Personalisation Algorithms on Consumer Engagement and Purchase Behaviour in AI-Enhanced Virtual Shopping Assistants

2024-05-22

Abstract excerpt

<title>Abstract</title> <p>Algorithms are increasingly used in consumer-oriented decision-making, and understanding how customers respond to them is crucial. The research is grounded in self-determination theory and aims to identify AI algorithm variables that affect consumers' decision-making. These can improve consumers' pleasure, and engagement and boost revenue by increasing customer loyalty. Online shopping...

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Literature Corpus work: 6d2fdf7d-d864-5f03-9848-a89160b5a0ca
DOI: 10.21203/rs.3.rs-3970797/v1

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