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Are Professionals also influenced by AI to Make Impulse Buying? A Dual-System Cognitive Process of Sports-Specialised Customers

2026-04-15

Abstract excerpt

<title>Abstract</title> <p>In the context of human–AI collaborative consumption, AI chatbots have emerged as a critical tool for enhancing consumer conversion rates on e-commerce platforms. Their influence on impulsive buying behaviour among general consumers has garnered significant academic and industry attention. However, the extent to which AI-driven recommendation systems may influence expert judgment requir...

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Literature Corpus work
dd21ca62-3247-54bc-8734-1f807e3d0465
DOI
10.21203/rs.3.rs-9008587/v1
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Are Professionals also influenced by AI to Make Impulse Buying? A Dual-System Cognitive Process of Sports-Specialised CustomersDOI 10.21203/rs.3.rs-9008587/v1
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