Article

AI-Augmented Authenticity: Multimodal Artificial Intelligence and Trust Formation in Cultural Consumer Evaluation

2026-01-15

Abstract excerpt

This study examines how artificial intelligence (AI) contributes to contemporary processes of authenticity evaluation by functioning as a multimodal diagnostic cue in consumer decision-making. Drawing on survey data collected from 468 visitors at Terra Madre Salone del Gusto in Turin, Italy, the study tests a structural model comprising five latent constructs: Authenticity Trust, Perceived AI Usefulness and Diagno...

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Literature Corpus work: b79cd2aa-aa67-50c0-854d-d7e433fb9f5b
DOI: 10.20944/preprints202601.1185.v1

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