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The Effects of the Human-like Features of Generative Ai on Usage Intention and the Moderating Role of Information Overload

2025-05-30

Abstract excerpt

<title>Abstract</title> <p>This study investigates the role of Generative Artificial Intelligence (GAI) chatbots in Influencing users' intention to adopts a decision aid Intention to use in online purchases, especially through anthropomorphic features and enhancing self-efficacy. We found that despite the growing application of GAI in various industries, its application in online purchases has not been fully docu...

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Literature Corpus work
8338fe6b-0719-5713-91fc-c1f5cddd56ef
DOI
10.21203/rs.3.rs-6624682/v1
Open publication

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The Effects of the Human-like Features of Generative Ai on Usage Intention and the Moderating Role of Information OverloadDOI 10.21203/rs.3.rs-6624682/v1
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