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Corporate Social Advocacy on Visible Service Automation: The Impact of Advocacy Stance, Reactance, and Consumer Perceptions of Corporate Reputation

2026-06-12

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<title>Abstract</title> <p>As artificial intelligence reshapes labor markets, companies increasingly face pressure to take public stances on automation and its societal implications. This study specifically examines visible service automation—cases where robots replace human labor in consumer-facing contexts, such as coffee service—rather than AI adoption in general. Using an experimental design with 187 Instagra...

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Literature Corpus work
5c589417-fa2b-528c-8da3-1da4dd628da6
DOI
10.21203/rs.3.rs-8682596/v1
Open publication

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Corporate Social Advocacy on Visible Service Automation: The Impact of Advocacy Stance, Reactance, and Consumer Perceptions of Corporate ReputationDOI 10.21203/rs.3.rs-8682596/v1
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