Article

Adoption of Generative AI in Digital Product Performance: The Moderating Role of Human-AI Collaboration

2025-05-12

Abstract excerpt

<title>Abstract</title> <p>This study investigates the impact of generative artificial intelligence (GAI) adoption on digital product performance while examining the moderating effect of human-AI collaboration. Using structural equation modeling and a cross-sectional survey of 284 digital product teams across various industries, we develop and empirically test a theoretical model that explicates the relationships...

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Literature Corpus work: a73e266f-dd1a-5e83-8067-879d7b446c50
DOI: 10.21203/rs.3.rs-6588490/v1

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