Back to search

Article

From Anthropomorphism to Purchase Intention in AI Shopping Assistant Contexts: A Three-Wave Longitudinal Moderated Mediation Study of Perceived Intelligence and General Self-Efficacy Among College Students

2026-08-07

Abstract excerpt

<title>Abstract</title> <p>Background AI shopping assistants increasingly operate as conversational decision aids in online retail. This study examined whether perceived anthropomorphism of AI shopping assistants prospectively predicts college students' purchase intention through perceived intelligence, and whether general self-efficacy strengthens the later stage of this indirect pathway. Methods This three-wa...

Topics

Open a Topic to create a Post that cites this publication.

Identifiers and source

Literature Corpus work
0a17dcdc-d769-5b03-9bdd-117aa441f88c
DOI
10.21203/rs.3.rs-9826710/v1
Open publication

Related research

Semantic proximity does not establish scientific evidence.

Click a neighbor to travelStep 1 · 12 closest
Interactive article relationship graphSelect a related publication card to move it into the centre and load its closest explainable connections. Solid lines are source-backed structured connections. Dashed lines are semantic discovery signals and are not scientific evidence.
From Anthropomorphism to Purchase Intention in AI Shopping Assistant Contexts: A Three-Wave Longitudinal Moderated Mediation Study of Perceived Intelligence and General Self-Efficacy Among College StudentsDOI 10.21203/rs.3.rs-9826710/v1
The Effects of the Human-like Features of Generative Ai on Usage Intention and the Moderating Role of Information OverloadSemantic proximity
AI Literacy as a Stratifying Mechanism: Urban–Rural Divergence in Technology Adoption Among Chinese Vocational StudentsSemantic proximity
Intelligent Digitalization and Immersive Experience in Cross-Border E-Commerce Environment (II): The Mediating Effect in Static & Interactive Brand Involvement of Consumers for Brand Attachment GenerationSemantic proximity
Beyond Efficiency: Rethinking Human-entered AI for Cognitive SustainabilitySemantic proximity
The Relational Amplifier: How Anthropomorphism of Generative AI Backfires for Distressed UsersSemantic proximity
Are Professionals also influenced by AI to Make Impulse Buying? A Dual-System Cognitive Process of Sports-Specialised CustomersSemantic proximity
Forming Efficient Intentions for Goal PursuitSemantic proximity
Unpacking the Dual-Path Trust Mechanism Driving Students’ Continuance Intention Toward Campus GenAI: A Hybrid SEM–Machine Learning Approach within the S-O-R FrameworkSemantic proximity
Development and Validation of a Measurement Toolkit for Emotional and Relational Engagement with AI in Emerging AdultsSemantic proximity
Factors Influencing Clinical Nurses’ Intention to Use and Actual Use of Generative Artificial Intelligence in China: A Multicentre Cross-sectional StudySemantic proximity
Anxious but Active: The Additive Effects of Generative AI and Teacher Support on L2 Willingness to CommunicateSemantic proximity
Three separable systems: the age structure of AI companionshipSemantic proximity
Select a neighboring publication to make it the new centre.