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Information-Seeking in the Age of Generative AI: Factors that Influence the Behavioural Intention of Media Students to Use ChatGPT.

2025-08-08

Abstract excerpt

<title>Abstract</title> <p>This study investigates the factors that influence media students’ behavioural intention to adopt ChatGPT as an information-seeking tool. A mixed-methods approach combines survey data from 103 students and semi-structured interviews with six students to examine constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT2) alongside new variables, Perceived Humanness an...

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Literature Corpus work
070e4eb6-59b9-51b6-a1b2-ae4104a26793
DOI
10.21203/rs.3.rs-7302449/v1
Open publication

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Information-Seeking in the Age of Generative AI: Factors that Influence the Behavioural Intention of Media Students to Use ChatGPT.DOI 10.21203/rs.3.rs-7302449/v1
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