Article
Hedonic asymmetry in emotional responses to consumer products
2010-12-01
Abstract excerpt
Consumer products can evoke a wide range of emotional responses. Nevertheless, these responses deviate from the emotions studied in the majority of the emotion literature. Whereas the general emotion literature tends to focus mainly on negative emotions, the emotions elicited by products tend to be mainly positive. Negative emotions concur with action tendencies. They tend to signal events that require immediate r...
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Identifiers and source
- Literature Corpus work
- 95b394d5-f1af-5012-85dc-04a6d9a1bbd5
- DOI
- 10.1016/j.foodqual.2010.07.004