Back to search

Article

Intelligent Digitalization and Immersive Experience in Cross-Border E-Commerce Environment (II): The Mediating Effect in Static & Interactive Brand Involvement of Consumers for Brand Attachment Generation

2025-10-29

Abstract excerpt

This study explains how user-generated content (UGC) converts intelligent digitalization into immersive experience and brand involvement (BI) in cross-border e-commerce (CBEC). We propose and test a dual-path, dual-mediator model that analytically separates UGC information quality (credibility, timeliness, richness) from UGC interaction quality (responsiveness, feedback, cue variety). Information quality elevates...

Topics

Open a Topic to create a Post that cites this publication.

Identifiers and source

Literature Corpus work
55e64992-ddc1-5165-b45b-e5b17b780f5e
DOI
10.20944/preprints202510.2059.v1
Open publication

Related research

Semantic proximity does not establish scientific evidence.

Click a neighbor to travelStep 1 · 12 closest
Interactive article relationship graphSelect a related publication card to move it into the centre and load its closest explainable connections. Solid lines are source-backed structured connections. Dashed lines are semantic discovery signals and are not scientific evidence.
Intelligent Digitalization and Immersive Experience in Cross-Border E-Commerce Environment (II): The Mediating Effect in Static & Interactive Brand Involvement of Consumers for Brand Attachment GenerationDOI 10.20944/preprints202510.2059.v1
When Virtual Influencers Succeed: An Explanation of Consumer Control and Sensory ExperienceSemantic proximity
AI-Augmented Authenticity: Multimodal Artificial Intelligence and Trust Formation in Cultural Consumer EvaluationSemantic proximity
From Anthropomorphism to Purchase Intention in AI Shopping Assistant Contexts: A Three-Wave Longitudinal Moderated Mediation Study of Perceived Intelligence and General Self-Efficacy Among College StudentsSemantic proximity
How cultural and creative tourism product design affects the psychological generation of cultural confidence：evidence from the Three Gorges Museum in ChinaSemantic proximity
Exploring the Influence of Human Brands on the Formation of Generation Z’s Digital Identity: A Netnographic StudySemantic proximity
Generative AI or Human Creativity? How Travel Guide Creators Shape Tourists’ Decision-Making Through Cognitive and Emotional MechanismsSemantic proximity
Market-Mediated Identity: A Theoretical Synthesis of Autonomy, Dissonance, and Contingent SelfhoodSemantic proximity
From Information Retrieval to Agentic Action: A Framework for Brand Visibility in AI-Mediated MarketsSemantic proximity
Are Professionals also influenced by AI to Make Impulse Buying? A Dual-System Cognitive Process of Sports-Specialised CustomersSemantic proximity
Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention?Semantic proximity
Close Encounters of the Digital Kind: Motivated Search, Selection and Decision-Making in an Interactive Digital ContextSemantic proximity
Artificial Intelligence Connectedness: Theoretical Reconstruction of Connectedness and Its Impacts on Adolescent Mental HealthSemantic proximity
Select a neighboring publication to make it the new centre.