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From CRM to CXM: Strategic Marketing Shifts Enabled by Artificial Intelligence

2025-07-25

Abstract excerpt

<title>Abstract</title> <p>The transition from Customer Relationship Management (CRM) to Customer Experience Management (CXM) represents a crucial shift in strategic marketing, driven by Artificial Intelligence (AI). This study reveals how AI technologies, machine learning (ML), natural language processing (NLP), computer vision, and generative AI enable personalized, seamless, and predictive customer experiences...

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Literature Corpus work: 3314ae9f-67cf-503f-89da-adab5bc5171d
DOI: 10.21203/rs.3.rs-7207363/v1

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