Article

From Information Retrieval to Agentic Action: A Framework for Brand Visibility in AI-Mediated Markets

2026-05-18

Abstract excerpt

The competitive ground of digital visibility has moved twice in eighteen months. The first move was from the ten blue links to the AI-generated answer; the second, still in progress, is from the answer to the autonomous action. This article develops a framework that integrates three optimization disciplines emerging in response to that shift—Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), a...

Topics

Open a Topic to create a Post that cites this publication.

Identifiers and source

Literature Corpus work: 3a3e1fea-c752-5a38-a172-60d430abd031
DOI: 10.20944/preprints202605.1208.v1

Open publication

Related research

Semantic proximity does not establish scientific evidence.

Click a neighbor to travelStep 1 · 12 closest

From Information Retrieval to Agentic Action: A Framework for Brand Visibility in AI-Mediated MarketsDOI 10.20944/preprints202605.1208.v1Read

Beyond Efficiency: Rethinking Human-entered AI for Cognitive SustainabilitySemantic proximity Read

Reimagining Financial Marketing in the Era of Artificial General Intelligence: Architectural, Strategic, and Regulatory PerspectivesSemantic proximity Read

AI-Augmented Authenticity: Multimodal Artificial Intelligence and Trust Formation in Cultural Consumer EvaluationSemantic proximity Read

Democracy in the Age of Artificial Intelligence: A Systematic Literature ReviewSemantic proximity Read

Epistemic Agency in AI-Mediated Education: A PRISMA 2020 Systematic Review and Philosophical Synthesis of Autonomy, Understanding, and Educational AuthoritySemantic proximity Read

When Bots Browse: Measuring Advertising Visibility in an AI-Agent InternetSemantic proximity Read

AI Society Theory: Re-imagining Castells’ Network Society in the Algorithmic WorldSemantic proximity Read

The Impact of Personalisation Algorithms on Consumer Engagement and Purchase Behaviour in AI-Enhanced Virtual Shopping AssistantsSemantic proximity Read

McLuhan Today: AI as Medium, Shaping the Global Village and Extending Human IntellectSemantic proximity Read

Cyborg Workflows Merging Human Judgment and Agentic AI for Digital Media TransformationSemantic proximity Read

When AI Evaluates Design More Responsibly Than Architects: Consciousness and Feedback LoopsSemantic proximity Read

Artificial eXperience Intelligence (AXI): An Engineering Discipline for the Human Experience of AI SystemsSemantic proximity Read