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Generative AI or Human Creativity? How Travel Guide Creators Shape Tourists’ Decision-Making Through Cognitive and Emotional Mechanisms

2026-07-30

Abstract excerpt

Generative artificial intelligence (AI) is transforming tourism information creation by enabling AI systems to generate travel recommendations and destination narratives. However, limited research has examined whether AI-generated and human-created travel guides influence tourists’ decision-making through distinct psychological mechanisms. Drawing upon source credibility theory and the stimulus–organism–response f...

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Literature Corpus work
0bc6620f-25c9-508f-b7fa-de60f41e53eb
DOI
10.20944/preprints202607.2194.v1
Open publication

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Generative AI or Human Creativity? How Travel Guide Creators Shape Tourists’ Decision-Making Through Cognitive and Emotional MechanismsDOI 10.20944/preprints202607.2194.v1
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