Article
Digital Persona: Reflection on the Power of Generative AI for Customer Profiling in Social Media Marketing
2023-09-04
Abstract excerpt
This paper provides an in-depth examination of generative artificial intelligence (AI) for customer profiling and social media marketing. A mixed methods approach combining social media metrics, customer surveys, and generative model analysis quantitatively demonstrates the ability of techniques like generative adversarial networks (GANs) and variational autoencoders (VAEs) to enhance marketing outcomes. Results s...
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Identifiers and source
- Literature Corpus work
- 8de53cf0-5e47-503e-a444-54ab97da3ca9
- DOI
- 10.32388/0qi028