Article

From CRM to Cognition: Autonomous Revenue Operations Systems (AROS) A Framework for AI-Native Sales Execution in Enterprise Environments

2026-04-09

Abstract excerpt

Enterprise sales organizations are systematically hampered by what this paper terms 'Revenue Friction'-the accumulative productivity loss caused by fragmented, human-mediated data entry across disconnected CRM, ERP, and quoting systems. While automation technologies such as Robotic Process Automation (RPA) [van der Aalst et al., 2018; Lacity & Willcocks, 2016] and AI copilots [Noy & Zhang, 2023; Brynjolfsson et al...

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Literature Corpus work: c5b40f47-043d-58f4-8935-79f6c417eb73
DOI: 10.22541/au.177574458.87877153/v1

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