Back to search

Article

Large Language Models and Creative Content Design: a case study of email marketing at Wine Access

2025-09-01

Abstract excerpt

<title>Abstract</title> <p>A sequence of three randomized controlled trials (RCTs) is conducted to support a small online business' decision of whether and how to implement AI in the creation of email marketing content. Recent developments in frequentist statistical decision theory are used to accommodate small samples available for testing in the small-business setting. The RCTs comprise three test policy cells...

Topics

Open a Topic to create a Post that cites this publication.

Identifiers and source

Literature Corpus work
feeeb0bb-7092-5101-aee1-1a48a53e43a9
DOI
10.21203/rs.3.rs-7245890/v1
Open publication

Related research

Semantic proximity does not establish scientific evidence.

Click a neighbor to travelStep 1 · 12 closest
Interactive article relationship graphSelect a related publication card to move it into the centre and load its closest explainable connections. Solid lines are source-backed structured connections. Dashed lines are semantic discovery signals and are not scientific evidence.
Large Language Models and Creative Content Design: a case study of email marketing at Wine AccessDOI 10.21203/rs.3.rs-7245890/v1
Emergent Behavioural Signatures in Large Language Models: A Cross-Task Study of Risk and Forecasting BehaviourSemantic proximity
Nonlinear Transformation of Probabilities by Large Language ModelsSemantic proximity
Benchmarking the Personalization Capabilities of Large Language ModelsSemantic proximity
Benchmarking the Personalization Capabilities of Large Language ModelsSemantic proximity
Beyond Keywords: Leveraging Generative LLMs and Label Aggregation to Classify Economic Policy Uncertainty in News ArticlesSemantic proximity
Optimization of the Digital and Intelligent Transformation Path for Small Enterprises Integrating the Generation Augmentation Mechanism of the Qwen-2 Large ModelSemantic proximity
Digital Persona: Reflection on the Power of Generative AI for Customer Profiling in Social Media MarketingSemantic proximity
AI-Assisted Textual Communication and Crowdfunding PerformanceSemantic proximity
The persuasive effects of political microtargeting in the age of generative AISemantic proximity
Discerning Human and AI-Generated Content in Short- Form TextSemantic proximity
The Future of Shopping: AI CommerceSemantic proximity
From CRM to CXM: Strategic Marketing Shifts Enabled by Artificial IntelligenceSemantic proximity
Select a neighboring publication to make it the new centre.