Article

Benchmarking the Personalization Capabilities of Large Language Models

2026-06-22

Abstract excerpt

Personalization, the act of varying a message to induce action from a specific receiver while keeping sender, channel, and time fixed, has a long tradition in psychology and marketing as a two-party problem in which sender and receiver have independent objectives. Large language models remove the bounded-inventory constraint of classical retrieval-and-ranking approaches by generating a continuum of message variant...

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Literature Corpus work: 4f5b5e99-f7ab-5935-a184-00792c8ba2c2
DOI: 10.20944/preprints202606.1214.v2

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