Article

Benchmarking the Personalization Capabilities of Large Language Models

2026-06-16

Abstract excerpt

Personalization, the act of varying a message to induce action from a specific receiver while keeping sender, channel, and time fixed, has a long tradition in psychology and marketing as a two-party problem in which sender and receiver have independent objectives. Large language models remove the bounded-inventory constraint of classical retrieval-and-ranking approaches by generating a continuum of message variant...

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Literature Corpus work: 506e5ca1-ed3e-5010-887f-507a48c0accb
DOI: 10.20944/preprints202606.1214.v1

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