Article
The persuasive effects of political microtargeting in the age of generative AI
2023-08-11
Abstract excerpt
<p>The increasing availability of microtargeted advertising and the accessibility of generative AI tools, such as ChatGPT, have raised concerns about the potential misuse of large language models (LLMs) in scaling microtargeting efforts for political purposes. Recent technological advancements, involving generative AI and personality inference from consumed text, can potentially create a highly scalable "manipulat...
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Identifiers and source
- Literature Corpus work
- 5be103ad-6e14-51d9-acb6-5ff6b91772ee
- DOI
- 10.31234/osf.io/62kxq
