Article

Customer Churn - Prevention Model

2021-06-02

Abstract excerpt

The strategy of any organization is based on the growth of its customer base, and one of its principles is that selling a product to an existing customer is much more profitable than acquiring a new customer. However, this approach has several opportunities for improvement, since it usually has a totally reactive approach, which does not give opportunity to the areas specialized in customer experience and recovery...

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Literature Corpus work: e7a35f49-7080-5b16-a9a0-591c0d455505
DOI: 10.20944/preprints202106.0063.v1

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