Article

Customer Churn - Prevention Model – Prediction Model

2021-06-03

Abstract excerpt

The strategy of any organization is based on the growth of its customer base, and one of 5 its principles is that selling a product to an existing customer is much more profitable than acquiring 6 a new customer. However, this approach has several opportunities for improvement, since it usu- 7 ally has a totally reactive approach, which does not give opportunity to the areas specialized in 8 customer experience an...

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Literature Corpus work: 1eea672f-1a3c-5176-a710-e6d49f8f7236
DOI: 10.20944/preprints202106.0113.v1

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