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Article

Customer Churn - Prevention Model – Unsupervised Classification

2021-06-03

Abstract excerpt

The strategy of any organization is based on the growth of its customer base, and one of 6 its principles is that selling a product to an existing customer is much more profitable than acquiring 7 a new customer. However, this approach has several opportunities for improvement, since it usu- 8 ally has a totally reactive approach, which does not give opportunity to the areas specialized in 9 customer experience an...

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Literature Corpus work
6a5bf23f-0a75-521c-8e84-4870f5e40780
DOI
10.20944/preprints202106.0118.v1
Open publication

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