Article
Sustainability seen from the perspective of consumers
2012-11-01
Abstract excerpt
An important step in promoting sustainable consumption is to find out how consumers understand the concept of sustainability. In this paper, we report on a study among Norwegian consumers in which we explored their understanding of sustainability at two levels. First, we investigated consumers' understanding of the general sustainability concept; specifically, we studied how important the following five sustainabi...
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Identifiers and source
- Literature Corpus work
- c526c109-f814-5a68-8106-1afcf3d563d3
- DOI
- 10.1111/j.1470-6431.2011.01045.x