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When Bots Browse: Measuring Advertising Visibility in an AI-Agent Internet

2026-02-25

Abstract excerpt

<title>Abstract</title> <p>AI assistants increasingly read webpages on a user's behalf. When that happens, the assistant becomes an intermediary between the publisher and the user, and it is the assistant, not the page layout, that decides what commercial content is seen, repeated, or acted on. This paper reports the first round of an empirical study of commercial signal visibility in AI-mediated web reading. We...

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Literature Corpus work
ba6d9736-7174-516e-a8ca-be033029a42f
DOI
10.21203/rs.3.rs-8944954/v1
Open publication

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