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McLuhan Today: AI as Medium, Shaping the Global Village and Extending Human Intellect

2025-09-05

Abstract excerpt

Artificial Intelligence (AI) is rapidly transforming media and communication, not merely as a technological tool but as an active, generative medium that shapes authorship, content, and perception. This literature review examines AI through the lens of Marshall McLuhan’s media theories, including the medium is the message, media as extensions of man, and the global village, to assess their relevance in contemporar...

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Literature Corpus work: c45e8abf-0877-5a6e-b2ed-f1c3e002e20c
DOI: 10.20944/preprints202509.0543.v1

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