Article
The effect of branding on consumer palatability ratings of beef strip loin steaks.
Journal of animal science - 1 Nov 2016
Wilfong A K, McKillip K V, Gonzalez J M, Houser T A, Unruh J A, Boyle E A E, O'Quinn T G
Abstract excerpt
The objective of this study was to determine the influence of knowing the brand or USDA grade on consumer palatability ratings of beef strip loin steaks. Strip loins were selected to represent 5 USDA grades and brands, USDA Select, Choice, Prime, Certified Angus Beef (CAB; upper 2/3 Choice), and Select, from carcasses of cattle classified as Angus on the basis of phenotype. After 21 d of aging, 2.5-cm-thick...
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