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Linking Experiential Marketing, Perceived Value, and Satisfaction in Agritourism: Implications for Sustainable Rural Development

2026-01-20

Abstract excerpt

Agritourism is an expanding form of experience-based rural tourism, yet limited empirical research explains how experiential marketing shapes perceived value and satisfaction in authentic farming contexts. Drawing on Schmitt’s Strategic Experiential Modules and the Memorable Tourism Experience (MTE) framework, this study develops and tests a structural model linking agritourism experience, perceived value, and sat...

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Literature Corpus work
c50fd8fd-3f82-53b8-a68d-a9c4be071ca4
DOI
10.20944/preprints202601.1524.v1
Open publication

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Linking Experiential Marketing, Perceived Value, and Satisfaction in Agritourism: Implications for Sustainable Rural DevelopmentDOI 10.20944/preprints202601.1524.v1
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