How Subjective Idea Valuation Energizes and Guides Creative Idea Generation

Abstract excerpt

What drives us to search for creative ideas, and why does it feel good to find one? While previous studies demonstrated the positive influence of motivation on creative abilities, how reward and subjective values play a role in creativity remains unknown. This study proposes to characterize the role of individual preferences (how people value ideas) in creative ideation via behavioral experiments and computational...

Topics

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• Catechol O-Methyltransferase
• Learning
• Memory, Short-Term
• Models, Neurological
• Photic Stimulation
• Psychomotor Performance
• Receptors, G-Protein-Coupled
• Reinforcement, Psychology

Identifiers and source

Literature Corpus work

7734996d-be99-51c7-878b-3b52282b46ca

DOI

10.1101/2022.08.02.502491