Article
Neural investigation of idea selection during creative thinking reveals value-based mechanisms
2026-03-09
Abstract excerpt
Creative thinking enables humans to innovate and solve problems, via the generation of candidate ideas, their evaluation and the selection of the most promising one. While recent studies have demonstrated that idea evaluation relies on the assignment of subjective values (the assessment of how much one likes an idea, or valuation), the selection mechanism remains unknown. Using behavioral experiments and fMRI, we...
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Identifiers and source
- Literature Corpus work
- 0be104e0-a572-544b-bdfa-c7a059eb84eb
- DOI
- 10.64898/2026.03.06.710072