Article
The human reward system encodes the subjective value of ideas during creative thinking
2024-03-12
Abstract excerpt
Creative thinking is composed of a generation phase, where individuals form candidate ideas, and an evaluation phase, where individuals monitor the quality of their ideas, in terms of both their originality and adequacy, to select the best one. Here, we conceptualize creative evaluation as a specific type of decision-making, where participants attribute subjective values to ideas to guide their choice. Yet, while...
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Identifiers and source
- Literature Corpus work
- 71e4d2bc-ddf3-54b3-ae71-20dfbf15af36
- DOI
- 10.1101/2024.03.07.583926