Article

Targeted Marketing on Social Media: Utilizing Text Analysis to Create Personalized Landing Pages

2023-03-27

Abstract excerpt

<title>Abstract</title><p>The proliferation of social media has rendered it a critical arena for online marketing strategies. To optimize conversion rates, the landing pages must effectively respond to a visitor segment's pain points that they need solutions for. A one-size-fits-all approach is inadequate since even if the product meets the needs of all consumers, their priorities may diverge. In this study, we pr...

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Literature Corpus work: 6f350fbb-325e-5f15-a0da-0d16864026a0
DOI: 10.21203/rs.3.rs-2728199/v1

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