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The Hidden Cost of Digital Advertising: A Proactive Approach to Brand-Safety Through Automated Content Screening

2025-11-28

Abstract excerpt

Digital advertising faces a persistent challenge: brand-safety incidents and ad disapprovals cost companies billions annually while damaging consumer trust. Current approaches predominantly rely on reactive measures, focusing on where ads are placed rather than proactively screening what advertisers publish. This research addresses this gap by proposing and validating a lightweight, pre-publication screening syste...

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Literature Corpus work
e0816d81-0b1b-501d-bace-89d252d60911
DOI
10.20944/preprints202511.2281.v1
Open publication

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