Article

Development of a method to measure consumer emotions associated with foods

2010-03-01

Abstract excerpt

Emotion attributes have been generally associated with product brands but little work has been published to understand consumer emotions associated with the product itself. The purpose of this series of studies was to develop an emotion-specific questionnaire to test foods with consumers in person or on the internet. A list of emotion terms was screened and validated with consumers. The emotion terms selected for...

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Literature Corpus work: 4ab07cc8-d5c4-5091-b505-7d607ac0151c
DOI: 10.1016/j.foodqual.2009.02.005

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