Article
The Potential of Synthetic Twins for Personalized Behavioural Interventions at Scale
2025-09-07
Abstract excerpt
<p>Personalization is increasingly emphasized in behavioural public policy, yet traditional approaches to tailoring interventions remain costly and difficult to scale. Synthetic twins AI-generated counterparts of real individuals-offer a novel, scalable approach. This study evaluates whether synthetic twins generated by large language models (LLMs) can replicate human responses to personality-tailored advertisemen...
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Identifiers and source
- Literature Corpus work
- 7209c25f-4ee4-5910-abbc-e44b976e7bfb
- DOI
- 10.31234/osf.io/vs2mk_v3