Article
The Potential of Synthetic Twin Agents for Personalized Behavioural Interventions at Scale
2025-09-06
Abstract excerpt
<p>Personalization is increasingly emphasized in behavioural public policy, yet traditional approaches to tailoring interventions remain costly and difficult to scale. Synthetic twin agents—AI-generated counterparts of real individuals—offer a novel, scalable approach. This study evaluates whether synthetic twins generated by large language models (LLMs) can replicate human responses to personality-tailored advert...
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Identifiers and source
- Literature Corpus work
- 00d8a5f2-3a1d-5207-ac77-20b7b603fb0c
- DOI
- 10.31234/osf.io/vs2mk_v2