Article

Taste of Morality – How morality modulates sensory experiences

2024-12-17

Abstract excerpt

<title>Abstract</title> <p>Morality affects human behaviour in manifold ways. But can it be tasted? To answer this question, we run a double-blind controlled sensory laboratory experiment to explore how morality impacts the marketing placebo effect (MPE). This effect arises when marketing actions influence the sensory experiences associated with using a product without physically changing it. In our experiment we...

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Literature Corpus work: 5fef0a76-874a-544a-be94-badce081119e
DOI: 10.21203/rs.3.rs-5282378/v1

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