Article

The importance of moral framing in pro-environmental behaviour – a field study

2020-11-05

Abstract excerpt

<p>Pro-environmental behaviour (PEB) amongst the general public is recognised as an important part of solutions to long-term human sustainability, but describing and predicting it is complex and further experimental evidence is required to do so reliably. This research takes one model, the Comprehensive Action Determination Model (CADM), and tested it for predictive validity in a field experiment by linking covert...

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Literature Corpus work: 41a032f3-9e67-5bda-9681-51913289ba09
DOI: 10.31234/osf.io/whs2c

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