Article

Matching Behavior as a Tradeoff Between Reward Maximization and Demands on Neural Computation

2015-10-02

Abstract excerpt

When faced with a choice, humans and animals commonly distribute their behavior in proportion to the frequency of payoff of each option. Such behavior is referred to as matching and has been captured by the matching law. However, matching is not a general law of economic choice. Matching in its strict sense seems to be specifically observed in tasks whose properties make matching an optimal or a near-optimal strat...

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Literature Corpus work: e987e4f4-1b6b-5796-b12e-cac8f5b1bd40
DOI: 10.12688/f1000research.6574.2

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