Article

The Diffusion of Innovation Theory in the Digital Age: A Critical Analysis of Its Evolution, Application, and Reinterpretation from 2005 to 2025

2026-01-09

Abstract excerpt

For over 50 years, Everett Rogers’ Diffusion of Innovation (DOI) theory has been a cornerstone of understanding how new ideas and technologies spread through social systems. The period of 2000-2025 has ushered in an unprecedented revolution in communication brought about by the explosion of digital media, the emergence of social networking platforms, and the proliferation of mobile connectivity, which has fundamen...

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Literature Corpus work: b8348cf7-39b3-53be-af2a-815bed46a8ba
DOI: 10.20944/preprints202601.0717.v1

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