Article

The Institutional Black Box of Friction Between Digital Agility Demands and Clinical Bureaucracy in Hospital Social Media Management

2026-05-27

Abstract excerpt

<h4>Background: </h4> In the contemporary healthcare landscape, hospitals face a paradox between the need for digitally agile, emotionally engaging communication and the rigid, risk-averse nature of clinical bureaucracy. While social media enables narrative-based engagement, its implementation in hospitals remains constrained. This study aims to examine how institutional dynamics shape the implementation of narrat...

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Literature Corpus work: ac587870-0c28-53a7-b78a-63329d513774
DOI: 10.12688/f1000research.180694.1

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