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The Institutional Black Box of Friction Between Digital Agility Demands and Clinical Bureaucracy in Hospital Social Media Management

2026-07-03

Abstract excerpt

<h4>Background: </h4> In the contemporary healthcare landscape, hospitals face a paradox between the need for digitally agile, emotionally engaging communication and the rigid, risk-averse nature of clinical bureaucracy. While social media enables narrative-based engagement, its implementation in hospitals remains constrained. This study aims to examine how institutional dynamics shape the implementation of narrat...

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Literature Corpus work
2d29fad3-d1bc-5706-b12d-b288f80d9f46
DOI
10.12688/f1000research.180694.2
Open publication

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The Institutional Black Box of Friction Between Digital Agility Demands and Clinical Bureaucracy in Hospital Social Media ManagementDOI 10.12688/f1000research.180694.2
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