Article

Evaluating AI Models for Food and Alcohol Ad Classification Against Human Raters

2025-12-11

Abstract excerpt

<title>Abstract</title> <p>The growth of food and alcohol marketing on social media creates a need for scalable monitoring methods that go beyond manual processing. This study evaluates whether Large Language Models and Vision-Language Models can recognize advertisements and identify their features in consistence with general public or expert opinion. We collected 1000 Facebook ads from major Belgian brands, and...

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Literature Corpus work: 3853bab0-d302-5045-a5be-f7267640d80e
DOI: 10.21203/rs.3.rs-8167519/v1

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