Article

Exploring the Role of Artificial Intelligence in Brand Image Creation

2025-03-10

Abstract excerpt

<title>Abstract</title> <p>This study aims to compare the initial logo concepts generated by Artificial Intelligence (AI-based tools/ Generative AI) with those created by designers using traditional methods in brand graphic design. A survey involving 121 participants from various backgrounds was conducted to evaluate both manual and AI-created logos. A generalized linear model (GLM) assessed the relationship betw...

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Literature Corpus work: 2b48c962-334e-516b-8b5c-7cb9c7670eaf
DOI: 10.21203/rs.3.rs-5804841/v1

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