Article

Looking at computer-visualized interior wood: A qualitative assessment using focus groups

2009-04-01

Abstract excerpt

The objective of this study was to explore and gather human reactions and perceptions on computer visualizations of interior wood. The subjective qualities of such products are important because they infl uence the most critical of consumer decisions: to buy or not. To learn more about a phenomenon than quantitative data can provide, qualitative methods are needed. Here, grounded theory was used with focus groups...

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Literature Corpus work: 043ec6ef-9c24-5e33-98a4-817197f2e084
DOI: 10.1007/s10086-008-1008-y

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