Article
A sweet voice: The influence of crossmodal correspondences between taste and vocal pitch on advertising effectiveness
2018-12-07
Abstract excerpt
<p>Crossmodal correspondences have been increasingly reported in recent scholarship, and pitch–taste associations have been observed. People consistently associate high-pitched vocal tones with sweet/sour foods, while low-pitched tones tend to be associated with bitter foods. The human voice is key in broadcast advertising, and the role of voice in communication generally is partly characterized by acoustic parame...
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Identifiers and source
- Literature Corpus work
- 02616b7e-c05e-5c48-ab6a-828541a04769
- DOI
- 10.31234/osf.io/q3gch