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Article

Alcohol-Related Content Delivered Through TikTok’s Search Function: A Content Analysis of Top Videos Across Popular Alcohol Terms

12 Feb 2025

Abstract excerpt

OBJECTIVE: Media alcohol exposure is a modifiable environmental risk factor for adolescent drinking behavior. Shifts in teen media use have made social media engagement nearly ubiquitous among this population. TikTok, a short video-sharing social media platform, is the fastest-growing platform among teens. A total of 98% of the most viewed videos tagged "#alcohol" on TikTok portray alcohol positively. TikTok also...

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Methodology Data sources Editorial policy Privacy Delete account & data About Contact Helena Bioinformatics

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PMID: 39936871
DOI: 10.15288/jsad.24-00308

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