Article
Do celebrity endorsements matter? Observational study of BRCA gene testing and mastectomy rates after Angelina Jolie's New York Times editorial.
BMJ (Clinical research ed.) - 14 Dec 2016
Desai Sunita, Jena Anupam B
Abstract excerpt
OBJECTIVE: To examine the effect on BRCA testing and mastectomy rates of a widely viewed 2013 New York Times editorial by public figure Angelina Jolie that endorsed BRCA testing and announced Jolie's decision to undergo preventive mastectomy. DESIGN: Observational study with difference-in-difference analysis. SETTING: Commercially insured US population. PARTICIPANTS: Women aged 18-64 years with claims in the...
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